I don't know if something like that could ever be done again. When taken together this "evidence" convinced a lot of people.Įventually the stars started going on Letterman and the cat was out of the bag, but for the first few weeks they were all in on the deception.
Sci-fi aired a documentary on the Blair Witch which is a remarkable companion piece to the film, the website likewise was very convincing. The marketing was extremely successful and sophisticated across the early internet and television. It was the first one that could be considered a box office hit though. Most people give that to either cannibal holocaust or the McPherson Tapes.
Or was it because it was the first found footage type film (I'm assuming it was?)
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